What Jay Abraham Said About Scientific Advertising

What Jay Abraham Said About Scientific Advertising

Here’s a story that neatly complements a post I made two days ago: The Only Reason For Advertising

It was in an email Scott Haines sent. It’s so good, and apt, that I emailed Scott and asked permission to reproduce it on my blog.

Scott, in case you don’t know him, is one of the top copywriters in the world.

He is the author of Shortcut Copywriting Secrets(tm), which was a was a very popular course.

But it’s no longer available. Not the first edition, anway. More on that later

On top of that, he’s a Gary Halbert protege. Nuff said.

Here’s the story:

Back in 1999, I went to meet Jay Abraham at his office in Rolling Hills Estates, California. I went there to talk about some copywriting work. I was living in Los Angeles at the time and trying to break into the freelance scene out there.

Anyway, I went to his office and talked with him for a couple of hours. Actually, I sat there while he grilled me about my life, my plans, working with Halbert, et cetera. I really didn’t say too much. To be honest, I was kind of “star-struck”.

However, out of that two hour “conversation” one thing he asked/said to me really stood out. He asked me how many times I had read Claude Hopkins’ Scientific Advertising.

Proud of myself, I said “Seven times”… thinking he’d be impressed. After all, David Ogilvy said, “Nobody should be be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life.”

I had and I was proud of myself. But you know what Jay immediately shot back with? He instantly said, “Not enough. I’ve read it over 50 times.”

That really shocked me. I mean if a guy as smart and talented as Jay read something that many times, I better start studying harder.

Well, I haven’t read it over 50 times yet, but, I try an re-read it (along with My Life in Advertising) AT LEAST once every year. That way, I stay grounded in the true principles of direct marketing.

That, and what’s neat about those books is they increase in value over time. That is, the more you bring to the table, the more they unfold their wisdom to you. I can’t say that about many other books.

Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com

P.S. From what I understand the 2nd Edition of Shortcut Copywriting Secrets(tm) should be available as soon Scott’s finished it.

If you want to know when it is available, go to http://www.shortcutcopywritingsecrets.com/, stick your details
in and Scott will let you know when it’s done.

Why Sales Aren’t Important, And Other Rubbish

Why Sales Aren’t Important, And Other Rubbish

Why is it that huge multinational companies – ones you’d assume should never make any mistakes – come out with atrocious adverts?

You’d think, after all the time they’ve been in business they’d know better, wouldn’t you?

But the fact is, it does happen. And it happens a lot.

Usually it comes down to who they hire to do their advertising. And there’s a big difference between the Madison Avenue type advertising agencies and a direct response agency.

Madison Avenue is all about how to get your cash and win awards for themselves. They don’t care about your sales. That’s not important… to them.

Like Clayton Makepeace says, to the Madison Avenue ad. man, the only thing that matters is “Fat, ugly frogs on lily pads in the middle of a mosquito-infested swamp, all croaking your product’s name.”

Not making sense? Go and check out Clayton’s original article here.

Talking about agencies…

Drayton Bird has written a great post on his blog – How NOT to choose an agency: a beginner’s guide – where he goes into a few reason why he refuses to pitch to businesses.

He talks about why pitching for business in the marketing industry is “one of the most pointless activities in our business”…

… and why the big agencies end up with the accounts, anyway.

He goes on to explain why, in five clear points. And, if you picture each point in your head as you go through them, you’ll see it all begins to make sense.

You’ll understand why so many adverts look great, but probably never make any sales.

With direct response, it’s not about looks: It’s about what gets the best results.

Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com

Writing Copy? Keep It Simple, Stupid

Writing Copy? Keep It Simple, Stupid

When it comes to writing copy it can be so easy to over-complicate things.

Yesterday I saw a sales letter written for a big up-coming seminar. What struck me was how so many words were used to say so little.

It reminded me of a leaflet I saw last week: It was similar to yesterday’s sales page.

It also had the added handicap of having big words where smaller ones will do.

I say big and small in both senses. They literally had more letters in them, and they were more complicated.

Let’s just say a ten year old child wouldn’t understand it.

And if a ten year old child doesn’t understand your copy, chances are a lot of adults won’t, either. The average reading age of most native English speaking countries is probably around that age.

So if you want to ensure everyone understands your writing, without having to go over the same sentence umpteen times, keep it simple.

No one’s got the time to take out a dictionary to check what you mean.

And the moment your reader has to think about what you’re trying to say, you’ve lost him.

Whatever you write copy, keep the message simple. If you’re telling a story, keep that simple.

I know, you might be thinking, “Well, what about our more sophisticated readers?”

What about them?

You’re not giving English lessons. You’re trying to make a sale.

You wouldn’t expect a salesman to watch his grammar in front of a prospect. Why should your sales copy?

After all, copywriting is just multiplied salesmanship, isn’t it?

Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com

The Only Reason For Advertising

The Only Reason For Advertising

There’s a bit of a discussion going on at linkedin. It’s about a post I made a few days ago: Is the Pen Mightier Than The Sword?

The first thing I noticed is that, at least with this ad., people don’t always pay attention to the message.

That could be for various reasons. But in this case it could be because:

1. They’re not the market
2. As one commenter put it, “…the video is so powerful, it tends to suck the blood out of the sales message.”

I guess either, or both, of those points could be valid. And they both probably are.

What really strikes me is that people still think there may be some other reason to write an advert than making sales.

Too many people seem to believe this. Even people who should know better. People who are in the advertising industry: Marketers and copywriters and big companies.

Claude Hopkins said this in his book, Scientific Advertising, “The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”

Think about it. Why on earth would you spend all that time and money just to let people know you’re there?

If you want to be famous, do something else. You don’t need to be in business to do that. Just ask actors and musicians.

(You may say they’re also in business, but that’s another discussion.)

The only reason for advertising is to make sales.

Imagine this scenario:

Your salesman goes out every day. Every evening he comes back and says, “I haven’t made any sales, but everyone knows we exist and they think we do a grand job,” and he flashes you a colgate smile.

You hand him his cash and say, “Well done.”

Doesn’t that sound ridiculous?

Why would you send out a salesman to go door to door just to say, “Hi, I’m just going around to let everyone know we exist.”?

If your salesman came back every day without making sales you’d sack him.

Why would you treat your sales copy any other way?

Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com

Copyright protected by Digiprove © 2011

More Copywriting Lessons

More Copywriting Lessons

Given that we’ve been commenting on copywriting lately, I’ll continue down that path with these two observations from How the Web Makes Direct Mail Better by Douglas Broward of Grizzard Communications, writing originally in Convio’s Connection Cafe.
First, on direct mail copywriters learning from the web world …
” … reading — still the most effective means of absorbing complex information — has been profoundly altered by the web’s use of hyperlinked, encapsulated summary exposition.
Several years ago, my agency began testing direct response letters that included more white space, more “chunked” copy as well as incorporating graphic side bars to call out important parts of the letter text. In every case, we beat existing controls and soon replaced them.”
His point, our massive exposure to online writing/design styles has shifted the way we now like to see things in print … and this is true across the age spectrum. So don’t be surprised that the old-timers who still love to hold and read your mail might be looking at it differently.
Second, on web designers/writers learning from direct mail copywriters …
“Well-designed direct mail, although deprived of clickable links and dazzling multimedia, retains its own unique advantage in delivering a warm, tactile reality. For now, it still expresses authenticity and tangible intimacy better than the cool surface of a screen.
So it shouldn’t be unexpected that web designers have been using the Internet’s improving speed and stability to incorporate what they can of print’s qualities. Expect subtlety. There will be increasing emphasis on legibility, reassuring textures and the printed quirks of a writer’s individuality — none of which are necessary, unless you realize that donors want not just information, but a person’s voice, telling a story meant wholly for them.”
I really resonate with this last point. Too much online writing (especially website copy, as opposed to email copy) completely lacks personality … it lacks a sense of “warm reality” and “intimacy”. Copy in print surely can suffer from being institutional; but I do think this is even more of a problem with web copy, most of which reads like brochure copy, when a ‘voice’ would be more compelling.

Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com

Career-Changing Takeaways… And Murphy’s Law

Have you heard of Denny Hatch? He wrote ‘Million Dollar Mailing$’.

And now Denny’s come out with a new book. I won’t bore you with what I think of it (judging by the excerpts, it’s pretty fantastic).

Here, check out a little of what’s inside the book:

(Can’t wait? Visit Denny ‘s site here www.dennyhatch.com)

1. Advertising

“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force — an extension, if you will, of the merchant who cries aloud his wares.” —Rosser Reeves
………………
“Advertising is salesmanship in print.” —John E. Kennedy
………………
Here’s the secret of successful advertising: interrupting what’s going on in the front of a prospect’s brain with headline, graphics, copy and action that seize upon a lurking fear or desire and exploiting it.
………………
“It is easier to write passably effective sonnets than one effective advertisement.” —Aldous Huxley

“Every man is constantly holding a mental conversation with himself, and the burden of that conversation is himself — his interests, his loved ones his business, his advancement.” —Robert Collier
………………
These self- conversations are frequently interrupted: a baby crying, a kitchen timer going off, a dog barking, someone at the front door, a fire engine going by, a piece of direct mail or catalog, a TV infomercial or a
telemarketing call.

If the marketing effort is dull … if it does not interrupt and keep on interrupting… the interruption is interrupted … and we resume the conversation with ourselves. The marketer has lost money. If you can capture the prospect’s attention, it is imperative to hold it. Once the proposition is laid aside, chances are very high no action will be taken.
………………
“Advertising is the greatest art form of the 20th century.” —Marshall McLuhan

If your mailing piece or ad sends responders to your website, create a special URL that takes them to a page directly relating to the message that they have just seen. Many marketers simply list the generic home page, whereupon responders are consigned to roaming around Landing Page Limbo, and you have lost the order, donation or inquiry.

When was the last time you took a critical look at your home page/ landing page? Does that dog hunt? Or have so many people screwed around with it that it has become Landing Page Limbo?

Do your email promotions have a viral marketing option (e.g., “Please forward to a friend or colleague who may be interested in this opportunity.”)?

Do you have an action device where it’s obvious how to reply? Is it easy to reach a real person at your shop — either by email or phone? If not, why not?

38. Employee, Being One

“Become indispensable — take on jobs other people don’t want to do.” —Ivanka Trump
………………
“According to a 2009 Proofpoint study of 220 leaders at American companies with over 1,000 employees, 38 percent employ staff to read or otherwise analyze the content of outgoing email, compared to 29 percent  last year.

Why the big increase in surveillance? 34 percent said their businesses had been affected by the exposure of sensitive or embarrassing information, up from 23 percent in 2008.” —The Daily Stat, Harvard Business Publishing
………………
Emails are forever. Even though you have deleted or trashed an email, it lives — somewhere in your own  computer and/or in the company server and/or out in the Internet.

“‘Companies that do use email to notify employees that they’ve been laid off or fired “do it because it’s easy,’ said Frank Kenna, president and CEO of Marlin. ‘It’s not the right way to handle it,’ he said, especially for situations where a worker is being fired.” —Marianne Kolbasuk McGee
………………
Getting fired is never easy, even if you see it coming. But when a dismissal borders on insulting, it becomes the stuff of legends. —Sarah E. Needleman

46. Humor in Advertising

“Is your copy funny or cute? (Avoid humor at all costs.)” —Milt Pierce
………………
“For the Tufts School of Veterinary Medicine’s newsletter, Your Dog, I wrote a letter from the dean of the veterinary school emphasizing the credentials and expertise of their canine authorities. Then I added a second lift note — from a dog! — explaining why dogs hate the newsletter. (It makes their owners too knowledgeable, and teaches owners how to break dogs’ bad habits!)

Humor is usually risky, but in this case, proved highly effective. It added significantly to the strength of this control.” —Barbara Harrison

Note: Barbara Harrison used humor in a peripheral element — the lift note. It wasn’t the main piece of the effort.
………………
But cleverness and humor, traditionally, have no place in direct marketing. If the reader says, “My, isn’t this clever” or “Oh, how funny!” the thread of the argument is lost and so is the sale.

“Don’t use humor.” —Craig Huey

“Don’t be cute. Your advertisement can entertain a million readers — and not sell one of them.” —Andrew J. Byrne

“Your job is to sell, not entertain.” —Jack Maxson

• Be careful about cutting people, which are the most important assets. They can help you through tough times; they know your history. If you lose people now, when things pick up, you’ll have to hire new people and train them, which will impact productivity.

• Survival comes first.
………………
“People use the word ‘guru,’ because the word ‘charlatan’ is so hard to spell.” —Peter Drucker
………………
“Be a people person. Answer your own phone. Wander around the ballpark. Be at the gate to say good night to people.” —Bill Veeck
………………
“You’ll never have to apologize for giving people some fun.” —Bill Veeck, who sent 3-foot-7 stunt man Eddie Gaedel to pinch hit for the Cleveland Browns in 1951

62. Marketing

“Always underpromise and overdeliver.” —Marilyn Black
………………
“Marketing is only as good as the supporting infrastructure.”
—Dick Benson
………………
Creating a product or service is easy. It’s the marketing that’s difficult, time-consuming and expensive.

Put another way: It’s easy to make a football. Getting it into the end zone is tough.

With any new business — or existing business — start with the customer and work backwards from there.
————————————————————————————–
For more about Denny Hatch visit his site
here www.dennyhatch.com
————————————————————————————–

73. Murphy’s Law

According to numerous websites, Edwards Air Force Base was the site of the birth of Murphy’s Law. (“If anything can go wrong, it will.”)

In 1949, Capt. Edward A. Murphy was a project engineer who discovered a transducer wrongly wired. He said of the technician who was responsible for the goof, “If there is any way to do it wrong, he’ll find it.”

Murphy’s comment was noted, and he became world famous. Other laws:

• Nothing is as easy as it looks.
• Everything takes longer than you think.
• Anything that can go wrong will go wrong.
• If there is a possibility of several things going wrong, the one that will cause the most damage will be the one to go wrong.
• Corollary: If there is a worse time for something to go wrong, it will happen then.
• If anything simply cannot go wrong, it will anyway.
• If you perceive that there are four possible ways in which a procedure can go wrong, and circumvent these, then a fifth way, unprepared for, will promptly develop.
• Left to themselves, things tend to go from bad to worse.
• If everything seems to be going well, you have obviously overlooked something.
• Nature always sides with the hidden flaw.
• Mother Nature is a bitch. 
• It is impossible to make anything foolproof because fools are so ingenious.
• Whenever you set out to do something, something else must be done first.
• Every solution breeds new problems.

………………
“Corollary to Murphy’s Law: Everything takes twice as long as you think it will take — and then double that. Everything costs twice as much as you think it will cost — and then double that.” —Irvin Borowsky

Before taking such action, think through every possible scenario and potential collateral damage.
………………
“Very often the art of public relations is the art of private relations.” —Albert Lasker

85. Public Speaking

“PowerPoint makes us stupid.” —Gen. James N. Mattis

“Power corrupts. PowerPoint corrupts absolutely.” —Edward Tufte

Many (inept) speakers use PowerPoint badly. They fill the screen with small type that can be read only by people sitting in the front row, and they proceed to read their speech off the screen.

A read speech is a dead speech.

If you do use PowerPoint, limit the amount of text on the screen, and make it large enough for those in the last row to read.

Obey the 10-20-30 Rule of PowerPoint: no more than 10 slides, no more than 20 minutes and no type smaller than 30 point.
………………
People come to a presentation to listen and take notes, not to read along with the speaker.
………………
President Obama uses the invisible glass Teleprompter system on the right and left side of the podium, so eye contact with the audience can be maintained while the speech is being read. I am not sure if he has a printed speech on the podium as a back-up, but most likely he does.

President George W. Bush and members of his administration were “Of my two ‘handicaps’ being female put more obstacles in my path than being black.” —Shirley Chisholm

“Remember no one can make you feel inferior without your consent.” —Eleanor Roosevelt

“I have learned over the years that when one’s mind is made up, this diminishes fear; knowing what must be done does away with fear.” —Rosa Parks
………………
“I do the very best I can to look upon life with optimism and hope and looking forward to a better day, but I don’t think there is anything such as complete happiness. It pains me that there is still a lot of Klan activity and racism. I think when you say you’re happy, you have everything that you need and everything that you want, and nothing more to wish for. I haven’t reached that stage yet.” —Rosa Parks

99. Writing

Below are Ted Nicholas’ four rules I follow when I start to prepare copy.

1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.

2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. 

3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when they are watching the clock. Don’t try to write if you have appointments later in the day or errands to run.

4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

Want to know more?

Go here and check it out.

That’s not an affiliate link. Denny books are excellent and I just wanted to give him the publicity he deserves.
Go get it. You’ll like it.

Best,
Rezbi
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com

How To Monetize Your Little Monsters

Have you heard of Lady Gaga?

How could you NOT hear her name these days?

At yesterdays Grammys, she just won:

Pop Vocal Album: “The Fame Monster,” Lady Gaga and…

Female Pop Vocal Performance: “Bad Romance,” Lady Gaga

In just a few very short years (light speed in the music business), Lady Gaga has become an international sensation—selling millions of albums, breaking Billboard’s record as the first artist to have her first six singles reach number one. She’s won four Grammys, and has sold 15 million albums and 51 million singles digitally worldwide
She is everywhere… on TV…on YouTube… on Twitter… at the Awards ceremonies… everywhere.

Why?

Hint: It’s not her music.

She does have a very strong voice, but the rest of it will not change the music industry forever.

She is an incredible marketer…and we should be taking notes watching what she does and how she has captured the attention of the world stage.

So hang on to your thoughts about her music, her dress, her looks, her lack of clothing… and look at what she has done to go from no where to a world famous star in record time.

Pay VERY close attention to her outlandish outfits, her bizarre big-eye makeup, her wacked out videos.

You will start to catch a glimpse of some of her secrets of success… plus… you WILL (no maybe here) catch a glimpse of some other things she doesn’t worry about keeping private.

That’s her entire point.

She WANTS to stand out… and be extreme. She WANTS eyes watching her every move. She WANTS critics speaking out against her.

It’s all part of the package.

Look at the Grammys – she was HATCHED out of an egg during her performance – bizarre? Yes?

Wickedly free media attention her “egg” debut got… millions upon millions of dollars in free advertising!

What you may not have thought about was her genius marketing ideas.

Those are the key…and what she wants most?

Fans… millions upon millions of them.

And she has them.

Her one best selling song, Bad Romance, has… get this… 344,761,267 Youtube viewers! On MySpace, Gaga has had 491.5 million plays of her songs.

Love her or hate her – that is an amazing feat that we should be paying attention to.

Lady Gaga, formerly known as Stefani Germanotta, was an obscure go-go dancer who worked burlesque bars in Manhattan.

But, she had music in her blood and was playing piano by age 4 and was accepted at NYU’s Tisch School of the Arts at 17.

She was once performing at a bar filled with drunken NYU students. No one was watching or listening to her until, fed up, she began stripping down to her lingerie. “I started playing in my underwear at the piano and I remember everyone was all of a sudden like ‘Whoa!’

And I said, ‘Yeah, you’re looking at me now, huh?’ ”

She found a guaranteed way she could get the attention she needed to break into the music scene.

A few of her customer loyalty secrets:

1) Give your customers a special club they can belong to. Lady Gaga doesn’t like using the term `fans`, so she started calling them her `little monsters`. Taking it a step further, she had `Little Monsters` tattooed on herself. Even in her videos you can see the Monster mentions.

After Tweeting her tattoo picture to her MILLIONS of Twitter followers, the Little Monsters started getting their own tattoos and sharing them with the world as well. All of her albums have a monster theme to them as well

Take away: what special club or name could you give your clients? Many of the best loyalty type programs and continuity programs do this… shouldn’t we all?

2) Gaga also recites a “Manifesto of Little Monsters” at her concerts. Her Little Monsters see this as a dedication to them, that her fans have the power to make or break her.

This is the Manifesto of Little Monsters:

There’s something heroic about the way my fans operate their cameras; so precisely intricately and so proudly; like kings writing the history of their people. It’s their prolific nature that both creates and procures what will later be perceived as the “kingdom.” So, the real truth about Lady Gaga fans, my Little Monsters, lies in this sentiment: they are the kings, they are the queens, they write the history of the kingdom, and I am something of a devoted Jester.

It is in the theory of perception that we have established our bond; or, the lie, I should say, for which we kill. We are nothing without our image, without our projection, without the spiritual hologram of who we perceive ourselves to be, or rather to become, in the future.

When you’re lonely, I’ll be lonely too, and this is The Fame.

Take away: Shouldn’t we all have some form of manifesto that shows who we are and where we stand with our customers? It wouldn`t take much to do, and it certainly can make an impact with those who pay your bills.

3) Special Recognition for a Special Monster. During her live stage shows, Lady Gaga will place a call to one of the Monsters in the audience. Her fans have already given up their cell phones to her (another lesson on mobile marketing) and she chooses one, dials it from stage, and waits for the screams. When the Little Monster shows themselves and their phone, they are put up on a big screen, and invited backstage after the show for a drink.

Take away: What one thing could you do monthly to pay special homage to one of your clients? Something random that would give them exposure to everyone else in your world, and make them feel fantastic at the same time. It could be a special write up about them that you send to your entire database. Make it like an editorial style and send them one in a nice frame ready to be hung on their wall. You could have a photo with you and them done up and sent out to your entire list on a postcard or greeting card. It could be special mention on your website, on your blog, the possibilities are truly staggering.

4) Have a secret code or sign. Fitting with the Little Monster theme (album titles, tattoos, songs, etc), she also has a claw that she forms with her hand while on stage. The clawed hand is part of the choreography in the video of her song “Bad Romance.” She first got the idea at one of her concerts while watching two of her fans greeting each other this way…and an idea was born.

Take away: You may not have a secret handshake or claw for your business, but you may have a special acronym or formula you share with your clients. Give them something that is unique and proprietary to your business, make sure they understand that it was designed just for them, and encourage them to use it frequently (again, with pictures, mentions, etc).

5) Leverage social media. Gaga has over 5 million fans on Facebook and almost 3 millions Twitter followers! She keeps in frequent communication with them and shares the exciting, and not so exciting parts of her life with them.

Take away: Leverage social media if at all possible. I personally am not a huge fan (you may have read my Twitter challenge last year on this blog), but I realize that Social media is huge and very fitting for loyalty. Find people to help you get good at it, and leverage outside resources so social media management doesn`t suck your time dry.

6) Work your ass off to build a fan base with your clients. This quote pretty well says it all on why she has been able to do what she has:

“When you’re dealing with someone as good as Gaga, a lot of it is how to stay the *&^% out of the way,” said Steve Berman, Universal Music’s president of sales and marketing. “Gaga has worked tirelessly in keeping up daily if not hourly communication with her fans and growing fan base through all the technology that exists now.”

Take away: Work your ass off. Overnight riches are a thing of fairy tales. No more needs to be said.

7) Know WHO your customers are. While she seems to have attracted a wide range of Monsters from all age groups, the majority of her fans are young, lost and confused. So was she. An absolute misfit at school. Ridiculed for being different. Pretty well sounds like most of the teenage population out there. And she makes sure they know that she is absolutely NO DIFFERENT than them. When they become a Monster…they know she is one of them.

Take away: Get to know your customers intimately, and make sure they know what you know about them. If you personally can’t relate, have a spokesperson or employee who IS just like them.

“Lady Gaga isn’t the music industry’s new Madonna.

She’s its new business model.”
~~ Forbes.com

All this by 24 years old.

Not too shabby, at all.

A quote to herself: ” ‘Now that you have everybody watching, Gaga, you’d better be f***ing great.’ ”

Last lesson, based on this quote: once you get the success you wanted, work harder and don’t blow it!

To your success, you little marketing monster.

Troy White
Author, Small Business Mastery

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada.  He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free Cash Flow Surges blog shares tons of great strategies at http://www.troysblog.com

Discover numerous techniques for turning your personal and business stories into solid marketing campaigns.  From online email marketing, to product brochures and descriptions.  Complete instruction for new entrepreneurs and seasoned veterans. Powerful tools for every business. Guaranteed.  http://www.StorySellingTips.com