Review
"…an invaluable, practical guide to marketing for those new to the subject…" (Marketer, September 2006)
Review
"…an invaluable, practical guide to marketing for those new to the subject…" (Marketer, September 2006) "…useful, practical and, above all, reader–friendly…this book certainly takes me to a new level…I heartily recommend it". (Oldham Evening Chronicle, March 2007)
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