Dear Business Builder,
Short one today … but well worth thinking about.
Over the past few weeks, things have been changing around here. Seems our readers are really getting into the whole “blog” thing at the end of each issue. And to tell you the truth, we’re delivering more valuable info in the days following my normal Monday issues than in the issues themselves!
Cool – right?
So this week – instead of writing a long issue on Monday and then going about my binness, I’m going to have a major post in the comments section on the blog at the end of this issue every day.
So be sure to bookmark this page and check in tomorrow and every day this week for more on how to use my partnership model to rake in big bucks in 2008.
In the meantime, though, I want you to think about something.
Hard.
Because in the last few weeks, I’ve received two e-mails that have made me think. Hard.
I can’t tell you who they’re from. And that’s OK, because you wouldn’t recognize their names anyway. I also can’t tell you where they live. Suffice it to say, they live in two of the 64 countries this e-letter goes to every day. Two countries afflicted with two of the most repressive governments on Earth.
But both of them had a similar message:
“Thank you for The Total Package. You have opened my eyes to what is possible when you dare to dream.
“Please don’t tell anyone I wrote this to you. Because trying to improve one’s lot in life is illegal in my country. If my government knew I was reading your issues, I would be arrested and shot.”
That’s right: They both said, “SHOT.”
And they weren’t kidding. I checked their URLs – and they both live in countries that kill people for dreaming.
What we do here – helping people achieve their dreams is punishable by death where they live.
Worse: Wanting something better for yourself and your family is a capital crime.
Nevertheless, these two subscribers – and unless I miss my guess, dozens more – lay their lives on the line every day just for the guilty pleasure of living vicariously through you.
Now, imagine going through your e-mail after finding those two messages. And then, finding another from a copywriter who’s complaining about how hard it is to find good clients. Or from a business owner who’s upset because he can’t find a copywriter/marketing partner capable of growing his business.
Kind of puts things into perspective, doesn’t it?
These two readers aren’t like most of us. They don’t live where we do. They don’t worship like most of us do. They probably don’t look like most of us. And when they awoke this morning, their world looked very, very different from the world most of us experienced on our drive to work.
But these two readers are our brothers. And they deserve our thoughts and our prayers.
So – what’s standing between you and the success you crave?
What are you afraid of?
What’s keeping you from sending your writing samples to a client who could make your career and then calling him or her to close the deal?
What’s keeping you from partnering with a copywriter/marketer who could take your company to the moon?
The best definition of the word “courage” I’ve ever heard is … “Being afraid and doing the right thing anyway.”
So here’s your assignment for today: Identify the one thing that stands between you and the success you dream about – the one thing that terrifies you the most.
And then – unless someone’s likely to shoot you for doing it …
DO IT.
And then, come back here … tell us what you did … and how it turned out for you.
Yours for Bigger Winners, More Often,
Clayton Makepeace
Publisher & Editor
THE TOTAL PACKAGE™
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