Excuses... Excuses... Excuses...

I could come up with plenty of reasons why I haven't been posting to my blog.

However, only one is of any significance - I've been working.

The thing is, I like blogging. I like researching and finding new things to write about.

Most of all, I like to write about things I have to dig up. Things no one else writes about - probably - because it takes 'detective' work. Hence the name 'The Marketing Sleuth'.

I've been working on a project for a very high profile marketer and I've learned so much from him. He just happens to be one of the best marketers and copywriters of the last 50+ years.

But I've missed writing to my blog.

And so, I've decided I'm going to come back and give you more articles on a regular basis.

You may wonder why I decided to write a post explaining my reasons for not keeping my blog updated. Well, the reason is a post by Melinda Brennan on copyblogger called 6 Online Marketing Mistakes that Will Kill Your Business.

I really just wanted to clarify, to myself, that it's not one of those reasons keeping me away.

Go and check out the post. It's an eye-opener for anyone who makes excuses about why they don't succeed.

Best,
Rezbi
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com

How To Use Facebook To Promote Your Blog

I've been using Facebook for a while, but I was never sure how to use it to promote my blog.

So I decided I'd look into into and, lo and behold, who should be thinking the same thing?

Darren Rowse of Problogger.net.

While he posted it over a month ago, this particular post has been very timely for me.

It's called '5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement'.

Now, I know this may look like I'm being lazy, but I'm not... honest.

Rather than copy the whole post - it's quite long and full of valuable information - I advise you to click the link and check it out for yourself.

Go ahead - I gain nothing - except, maybe, your appreciation.

Oh, and while you're at it, you might also want to check this out. Again, like I said, I get nothing out of it except a desire to point you in the right direction.

Best,
Rezbi
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com

Technorati Tags: blog, blogging, facebook, promotion, social marketing

Does Blogging Give You An Adantage Over Other - Static - Websites?

Does it ever occur to you why people write blogs and, what’s more interesting, why others read them?

One of the reasons I’ve found to be true is because bloggers tend to be seen by a lot of people like newspaper journalists or magazine columnists.

I know this to be true as I personally run a few blogs on a variety of topics, and their readerships run into the hundreds and even thousands per day.

One thing I’ve found is the more ‘newsy but opinionated’ type of posts I make, where I write my own opinion on a public matter, the more readers I get.

This type of information on blogs is more interesting to the average reader as it has a more personal feel to it due the the person writing in his or her own voice, unlike the media.

Also, when you make a blog post, it gives your readers the chance to make their own comments - either for or against what you write - read other material linked to your post… or link something themselves.

In effect, a blog is very interactive, which is one of its main attractions.

And blogging is trendy - anybody who is anybody seems to have a blog, and it gives you the a satisfaction of blending in… of being appreciated for your writing.

It’s a way to ’speak’ your mind on public interests and events.

It’s a chance say what you feel… about… anything.

It’s a medium of keeping a record of everything you write, and call upon it if and when you need it… easily accessible.

It’s a chance to get into print without having to go through a publisher and all the related hassles and headaches.

You can even use a blog, whether as a writer or a reader, as a medium of debate… a place to air your opinions… as long as you know there are rules of engagement in all areas of life and realise others have opinions, too.

And, blogs are a perfect way of marketing your business and keeping in touch with your customers, your employees, your associates and whoever else has an interest in your business.

Lets face it, a blog can be used in almost any way you want to use it, and it gives the added advantage of the ability to update as often as you would want to… as long as what you have to say is interesting and easy to read - as I hope this blog is.