Michael Hemmingway Of Dove's ProAge Campaign At Images And Voices Of Hope

Michael Hemmingway of Ogilvy Mathers is the project manager for the Dove ProAge advertising campaign Campaign for Real Beauty. This was recorded at a session at the 2007 Images and Voices of Hope Summit at Peace Village, Haines Falls, NY.

David Cooperrider hosts the discussion. The campaign focused on improving women's self image, particularly younger girls.