What Kind Of Content Should I Put Up On My Adsense Site?

Any kind you want, of course, since we’re talking about the internet.

But seriously, you’ll want to give this topic some consideration, since there’s more interest in some topics than others.

You know the people who are your audience, since ideally you’re talking about something you know about.

For instance, if you’re talking about Ultimate Frisbee, it’s because you play it.

So you know what other Ultimate people are like, and what they want to know and what they find entertaining.

Once you know that, you can decide about which types of content will best serve their needs and how to go about finding or creating it.

Here are some general categories to get you started with your brainstorming:
• Editorials
• Feature articles
• Political opinion
• News stories
• Art galleries
• A conglomeration of the best content
• Reviews of movies, books, music
• Interviews
• Interactive features - polls, feedback, discussion groups, forums, chat


Editorials

Editorials are the opinion of someone who’s seen as an expert in the field-- (either you or a guest contributor).

This makes good content because people like to respond to it, either by agreeing with or opposing the writer.

This can make for an exciting page, and you’ll probably have to moderate it.

Give your people a way to make their views known; put up a bulletin board or guest book on your site. People will come back to read other responses to their comments.

And you can use this feedback from your audience by incorporating it into a follow up article in the future.

For instance, is everybody complaining about a new government travel policy?

Do an article on it, since clearly that’s something people are talking about so they’ll want to read about it.


Full-length Feature Articles

This is the most common and in many people’s opinion one of the best forms of content.

Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining.


Here are some tips:
• Keep it short. While there aren't any hard and fast rules, you should keep these articles below 1200 words. If they are longer, make them into multi-part features. People hate to have to scroll down a lot.
• Articles should be relevant to your site.
• Articles ought to educate, entertain or inform. Don’t overwhelm people; stick to one or two ideas.
• Refrain from rehashing an article you've read somewhere else. By publishing something that’s new, you up the value and credibility of your site.


To Get Content

1. Offer to pay guest authors for their work. A guest author could be someone you found on your bulletin board who happens to write well.
2. Exchange articles with the guest author’s site. Your site visitors benefit by providing them with another point of view. And you might just gain some new regular visitors from your guest author's site!
3. Make sure you get exclusivity. When someone writes for you, make sure they won’t submit that same article to dozens of other Websites and newsletters. When your site publishes exclusive content, you have opportunities for syndication in other publications, online and off, and you gain a lot of reader loyalty. The key phrase in a contract with a writer is that you’re buying all rights, including electronic.


Can you use reprints?

Reprint articles written by others, but you must always obtain permission.

All work, from the moment it is written, is copyright and owned by the author, whether it is marked with a copyright symbol or not.

Content is not free.

You can, however, make reprints interesting and personalized by putting your own 'spin' on the content.

Write an introduction to the subject, or comment on the author's opinions or conclusions.

Take care to avoid 'editing' the original article without the author's permission.

Avoid articles that have been reprinted many times before on other Websites and electronic publications.


Political Opinion

Using political opinion on your site can be tricky.

People are deeply divided these days and have strong opinions.

If you do run a political site, you’ll probably want to carve out your own niche.

Even then, be prepared for flamers from very different view points.

On the other hand, if you can manage to run a site that actually features a somewhat well-mannered debate, you’ll have a huge hit on your hands. Be prepared to moderate this type of site.


News Stories

Your site can become a news source for the latest developments and happenings in certain niche area by providing timely news on topics of interest to your readers.

I’m not saying you can be the next CNN or MS-NBC, because that takes building a huge operation.

But what you can be is, for example, the CNN of the karate world, or the ABS-News of the bonsai tree hobbyists.

What you’ll want to do is create a separate section of your site to deal with industry news. Or, devote an entire site to news updates.


There are many ways of presenting news:
• As a feature article
• As short news clips, with a link to the full story
• As news stories, where each item is explained at length

However you decide present the news, make sure you give it your own personal style.

Check out salon.com.

Has its own style, doesn’t it?

Now look at drudgereport.com.

That’s another style.

Make yours interesting, personal, chatty, fun, unique, or all of these – just make it yours.

Make sure your news is relevant, useful to your reader, and timely. Old news isn’t no news at all, it’s history!

So how do you get news?


By:
• Subscribe to ezines on your subject or topic
• Sign up for e-mail news delivery services
• Register to get regular press releases on your topic
• Surf the web for new news items
• Get news from newspapers, magazines and books
• Go to conferences, workshops or seminars and write about what you see and who you talk to


Conglomerating the best content

If you can make your site into the ultimate content resource on issues related to your topic, I guarantee you you’ll attract and retain a loyal audience.

Your site will become known as a The Place for anyone who wants information on your subject.

For example, Harry Knowles has made aintitcoolnews.com into The Site for movie reviews and advance spoilers.

Since you’re the expert on your topic, you can evaluate sites and other resources (ezines, directories, books, offline publications) and sniff out the best ones to list along with your rating and opinions.

This sort of content is like the old book reports you used to have to write for school.

Read up thoroughly on your subjects, then hit the high points of a topic.

Or, consider writing a summary of three separate article that have the same theme.

Reviews of movies, books, music

This is perhaps the easiest category to get content for.

If you have friends who are movie, book, or music fans, they’ll probably write reviews for free just for the thrill of seeing their stuff on a site.

Also, this is a never-ending source of content, since there are always new movies, books and music coming out.

Contrast that with dog breeds—once you’ve written everything there is to say about every known breed, you have to wait for them to come up with a new breed!

If you want to have some fun, you can review movies yourself.

And actually, if you’re running your Google AdSense site as a business, you may even be able to deduct the cost of movie tickets from your taxes.

Check with a tax consultant to make sure, though.

Music is easy, too, especially if you live in a town that has lots of live music or festivals.

If not, you can buy used cd’s online, listen, and review.

In fact, you could even hire a high-school kid to do this, but check their writing skills first.

Books are a little harder, since they take more time to review and cost more than cd’s and movie tickets.

However, you can paraphrase what others have said if you’re clever and don’t violate copyright.


Interviews

This is a category you might want to get a freelance writer for.

Go to elance.com and browse the profiles of Service Providers to see who does interviews, then talk to them.

Many freelancers specialize in celebrity interviews, and that’s what you want.


Interactive features - polls, feedback, discussion groups, forums, chat

This is one of the most popular types of sites for kids, teens, and young adults because they get to give their opinions (which many kids don’t get to do enough of at home, according to them) and they get to talk to others.

So, if you want to run this kind of site, bear your target market in mind.

It’s worth paying a few bucks to a freelance writer or graphic artist to come up with fun games that are constantly changing, or new polls, since people will come back time and again to give their opinions. And don’t forget survey -- people love to take surveys.

What Is Google AdSense?

Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.

Because the Google AdSense ads relate to what your visitors came to your site to read about, or because the ads match up to the interests and characteristics of the kind of people your content attracts, you now have a way to improve your content pages AND make some serious bucks off of them.

Google AdSense is also a way for site owners to provide Google search capability to visitors and to earn even more money by putting Google ads on the search results pages.

Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time So what kind of ads do you have to put up?

That’s the good part—you don’t have to decide.

Google does it for you.

AdSense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site.

For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture.

If you decide you want to add a Google search box to your site, then AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated.

If you’re into upgrades, Google is now offering “AdSense Premium”, which is CPC based and, for the time being, offers less flexibility in terms of ad sizes -- only banners and skyscrapers are currently available.

You can apply using existing AdWords accounts, or you can request a new account. Applicants are usually notified within a day as to whether they’ve been accepted for the program.

Here’s the thing you need to know: Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn’t hit you with a minimum traffic requirement.

The only criteria they’re really sticky about is the standard “acceptable content” requirements, and that’s pretty standard almost anywhere.

Google AdSense says they’re serious about attracting quality content sites, and because of that they only allow AdSense members to serve one ad per page.

This means you can’t use AdSense for both banners and skyscrapers.(Note: banners are those horizontal ads that run up top and down bottom.

Skyscrapers are the tall ads that run vertically, on the left and right of your page text.)

Once you’ve been accepted into Google AdSense, you’ll be able to get the AdSense advertisements on any site you own using the same ad code, provided you obey the Google guidelines.

(And that’s very, very important—more on that later.)

Your reporting doesn’t occur in real time, but is updated regularly throughout the day.

Right now, you can’t view reports based on a domain or site basis if you run the AdSense on more than one site.

Before you sign up, you really ought to read the lengthy and detailed FAQ on the AdSense site.

Adsense - An Easy Way To Make A Little Ecstra Dosh?

Before I get started, I want to point out this is a book serialisation, so you know it's not a bunch of crap.

There's real meat in this and all other posts coming later down the line.

So, with that rather coarse intro., on with the show...

You’ve probably heard a lot about Google AdSense (which is actually more accurately known as Google AdSense V1), but you may not know just what it is.

Well, for one thing, it’s a one of the hottest new ways to make money online without having to do a whole lot.

If you’ve read Robert Kiyosaki’s book, “Rich Dad, Poor Dad,” you know that passive income is the best kind of income to have.

Passive income is income that you get without having to work for it.

I know this may sound like some kind of “pie in the sky” get-rich-quick scheme, but passive income is for real.

In fact, every single billionaire on earth uses the power of passive income to keep money coming in while he or she jets off to parties and resorts and such.

The best example of passive income in the physical world is real estate.

When you own an apartment building and hire a property manager and a maintenance crew to take care of it for you and collect the rents, all you have to do is cash the checks that roll in.

Of course, passive income doesn’t just happen overnight, or everyone would be getting it.

In the case of the apartment building owner, it took money, time, and knowledge to set up an S corporation, find a building to buy, put up the cash to buy it with and get a loan for the rest, renovate it, then screen and hire the property manager and maintenance crew.

But once that was all done, checks began rolling in with little or no effort.

Well, Google Adsense is the online equivalent of that.

You’ll have to invest just a little bit of time in learning about it, but once you get it set up you can look forward to seeing those nice checks roll in.

Or, if you’re totally online, seeing money flow into your PayPal account.