I know the notion of creating your very own content-rich website might be a little intimidating, but you can do it.
It’s not hard.
You don’t have to be a good write to have good content on your site. In fact, you don’t have to be a writer at all.
There are plenty of successful people who make a lot of money from Google AdSense and they don’t write a word of that content.
We’ll talk more about that later, but you can hire writers, or have guest writers—it’s not hard.
Anyone can create a content-rich Website by following a few key points:
• Have some discipline—maintain your site.
• Update that site often. Having a schedule is best.
• Be able to beg, borrow, or commission content
Discipline is key
To create a content-rich Website, you need to hone your focus and your self-discipline.
I don’t have to tell you how incredibly easy it is to waste hours, even days, just surfing around the web from one site to another.
You can’t let yourself get distracted like that or you won’t accomplish anything.
Start with setting a limit to surfing for fun so that you limit your searches to sites and resources that are relate very directly to your site's subject.
Discipline also applies to creating creation.
Successful writers can’t afford to wait for inspiration to strike before starting work.
Instead, they develop a writing schedule for themselves and they stick with it like it was their job—since it is.
As one famous writer said, "I write when I feel like it. And every morning at 9am, I make sure I feel like it".
Schedule a time for yourself to sit down at your desk and write.
And you’ll need to develop another schedule for when to add content to your Website, and follow that schedule religiously.
Make a commitment to yourself and follow through with it.
And remember -- if you just simply can’t write, or you find yourself making too many excuses not to write content, just hire someone.
Go to Elance.com and post a project to write 20 articles of 300-600 words each for $5 to $10 each.
You’ll find someone.
Regular updates are critical to your site
Nothing is deader than a website that looks like somebody’s forgotten about it.
Regularly updating or modifying your site content gives you a big advantage over the competition.
Web surfers will keep on coming back to your site if they notice that there’s always something new to see, learn, or enjoy each time.
Showing posts with label adsense website. Show all posts
Showing posts with label adsense website. Show all posts
Tuesday, 26 August 2008
Sunday, 24 August 2008
Building Content-Rich Sites
Why would you want to build content-rich websites?
Simple -- "Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site."
Why?
Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two.
Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles.
And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.
The worst thing in the world to have is a stagnant website that never changes.
People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back.
Ever.
What are Content-Rich Sites and Why Have One?
A content-rich site is one that has lots of informative articles up at it, usually centered around a theme.
Most sites can’t quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners.
Possible articles on that site would cover:
• How to figure out what kind of dog you want
• Where to get a dog
• How to deal with a puppy
• Life stages of a dog
• House-training puppies
• Dog training
• What to feed dogs
• Whether to get more than one dog
• How to socialize dogs with other dogs and with cats
• Exercise needs of dogs
• Training dogs to do tricks
• Treating fleas
• Common dog ailments and when to go to the vet
• Dog nutrition
• Taking your dog on a trip
• Getting a pet sitter or boarding your dog if you don’t take him on a trip
The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes.
This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal.
To give you an idea, a single page in a published novel has about 300 words.
Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world.
It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.
That’s a key point, so I’m going to repeat it:
The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.
You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content.
In order to make money from Google AdSense, you need to grasp that concept.
Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.
But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary.
The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.
More soon.
Simple -- "Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site."
Why?
Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two.
Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles.
And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.
The worst thing in the world to have is a stagnant website that never changes.
People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back.
Ever.
What are Content-Rich Sites and Why Have One?
A content-rich site is one that has lots of informative articles up at it, usually centered around a theme.
Most sites can’t quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners.
Possible articles on that site would cover:
• How to figure out what kind of dog you want
• Where to get a dog
• How to deal with a puppy
• Life stages of a dog
• House-training puppies
• Dog training
• What to feed dogs
• Whether to get more than one dog
• How to socialize dogs with other dogs and with cats
• Exercise needs of dogs
• Training dogs to do tricks
• Treating fleas
• Common dog ailments and when to go to the vet
• Dog nutrition
• Taking your dog on a trip
• Getting a pet sitter or boarding your dog if you don’t take him on a trip
The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes.
This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal.
To give you an idea, a single page in a published novel has about 300 words.
Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world.
It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.
That’s a key point, so I’m going to repeat it:
The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.
You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content.
In order to make money from Google AdSense, you need to grasp that concept.
Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.
But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary.
The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.
More soon.
Thursday, 14 August 2008
How Do I Get Started With Adsense?
It’s easy to get started with AdSense and it only takes a few minutes.
You fill out one single online application and that’s it.
Once you're approved, it takes only minutes to set up AdSense; all you have to do is copy and paste a designated block of HTML into the source code for your site.
Once you do that, targeted ads will start showing up on your website.
AdSense application.
Am I Going to Make a Lot of Money Off of This?
While I can’t guarantee results, of course, since a lot of your success lies in your own hands, I wouldn’t write this if I didn’t believe in the power of Google AdSense.
A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.
Heck, I'm using adsense on this site.
The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills.
For instance, a site about women’s issues can make some serious bucks on AdSense because of the high level of competition for related keywords.
The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners.
CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program.
However, if you’re in a less competitive market, you’ll make less money—that’s just a fact of life.
Still, it’s unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM.
Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.
About that commission… commission is definitely one thing that’s a little bit ambiguous with AdSense.
Google doesn’t publicize it’s “cut”, and only displays the publisher’s cut in proprietary member reports, so getting good, accurate information on this has been difficult.
To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%.
People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer.
It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.
You fill out one single online application and that’s it.
Once you're approved, it takes only minutes to set up AdSense; all you have to do is copy and paste a designated block of HTML into the source code for your site.
Once you do that, targeted ads will start showing up on your website.
AdSense application.
Am I Going to Make a Lot of Money Off of This?
While I can’t guarantee results, of course, since a lot of your success lies in your own hands, I wouldn’t write this if I didn’t believe in the power of Google AdSense.
A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.
Heck, I'm using adsense on this site.
The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills.
For instance, a site about women’s issues can make some serious bucks on AdSense because of the high level of competition for related keywords.
The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners.
CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program.
However, if you’re in a less competitive market, you’ll make less money—that’s just a fact of life.
Still, it’s unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM.
Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.
About that commission… commission is definitely one thing that’s a little bit ambiguous with AdSense.
Google doesn’t publicize it’s “cut”, and only displays the publisher’s cut in proprietary member reports, so getting good, accurate information on this has been difficult.
To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%.
People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer.
It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.
Monday, 11 August 2008
What Kinds of Adsense Ads Will I Get on My Site?
Obviously, there are some kinds of ads you wouldn’t want to have on your site, such as pornographic ones or ads for sleazy multi-level marketing schemes that scream “Make $30,000 a month just for watching TV!” in big red letters.
Well, you can put your mind at ease.
Google has an ad review process that checks the ads they send to your site.
This process ensures that the ads that you serve up are family-friendly and that they comply with Google’s strict editorial guidelines.
Google’s ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content.
And if that’s not enough, you have the capability to block competitive ads and choose your own default ads.
That’s another nice feature: Google kind of lets you run your own show.
Now, another thing you might be concerned about is whether the ads will clash with the look, feel, and colors scheme you’ve got going with your site.
Don’t worry.
You can customize the appearance of ads and choose from a wide range of colors and templates.
Same thing goes for your search results page.
And reports are customizable, too.
Google provides flexible reporting tools that allow you to group your pages any which way you want.
That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.
Well, you can put your mind at ease.
Google has an ad review process that checks the ads they send to your site.
This process ensures that the ads that you serve up are family-friendly and that they comply with Google’s strict editorial guidelines.
Google’s ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content.
And if that’s not enough, you have the capability to block competitive ads and choose your own default ads.
That’s another nice feature: Google kind of lets you run your own show.
Now, another thing you might be concerned about is whether the ads will clash with the look, feel, and colors scheme you’ve got going with your site.
Don’t worry.
You can customize the appearance of ads and choose from a wide range of colors and templates.
Same thing goes for your search results page.
And reports are customizable, too.
Google provides flexible reporting tools that allow you to group your pages any which way you want.
That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.
What Can Adsense Do For Me?
In three words, earn you money.
More relevant ads on your pages translates into more clicks—and more money that you receive.
Because when users click on an ad, Google will pay you.
If you’ve set up your own sales team, you’ll get an additional benefit: AdSense complements their efforts.
It doesn’t compete with them.
With AdSense, you get a reporting page that gives you a breakdown on how your ads are doing and what they’re bringing in.
Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is.
And since Google provides the ads, you don’t have to spend time talking to your advertisers.
AdSense represents advertisers that span the spectrum.
These advertisers range from large global brands to small and local companies.
And ads are targeted by geography so global businesses can display local advertising easily.
One more thing: you can use AdSense in many languages.
So how does AdSense figure out how to do all this targeted advertising?
Well, AdSense has the ability to deliver relevant ads because the gurus at Google understand how web pages really work and they’re continually refining their technology to make it smarter all the time.
For example, some words can have several different meanings depending on context. You’ve seen th is happen with “two” and “too” and “to.”
Google technology is smart enough to understand these distinctions from the context that the word appears in, so you get more targeted ads.
When you put a Google search box on your site you start making money off of web searches that people do on your site.
This ability to search off of your page keeps them on your site longer—since they can search from right there where they are—and it will only take you a few minutes to get AdSense up and running.
The best part, of course, is that AdSense is free for you to use.
More relevant ads on your pages translates into more clicks—and more money that you receive.
Because when users click on an ad, Google will pay you.
If you’ve set up your own sales team, you’ll get an additional benefit: AdSense complements their efforts.
It doesn’t compete with them.
With AdSense, you get a reporting page that gives you a breakdown on how your ads are doing and what they’re bringing in.
Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is.
And since Google provides the ads, you don’t have to spend time talking to your advertisers.
AdSense represents advertisers that span the spectrum.
These advertisers range from large global brands to small and local companies.
And ads are targeted by geography so global businesses can display local advertising easily.
One more thing: you can use AdSense in many languages.
So how does AdSense figure out how to do all this targeted advertising?
Well, AdSense has the ability to deliver relevant ads because the gurus at Google understand how web pages really work and they’re continually refining their technology to make it smarter all the time.
For example, some words can have several different meanings depending on context. You’ve seen th is happen with “two” and “too” and “to.”
Google technology is smart enough to understand these distinctions from the context that the word appears in, so you get more targeted ads.
When you put a Google search box on your site you start making money off of web searches that people do on your site.
This ability to search off of your page keeps them on your site longer—since they can search from right there where they are—and it will only take you a few minutes to get AdSense up and running.
The best part, of course, is that AdSense is free for you to use.
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