Headline Shortcuts Part VII - Secrets of (Blank)

Repetition has long been described as the mother of
knowledge.

It's so crucially important. That's why I keep
mentioning what the late, great and iconic
copywriter John Caples said -

"73% of all buying decisions are made at the point
of the headline."

It's an indispensable part of copywriting. That's
why I treat the writing of the headline with the
utmost importance and respect. So much so I've
created 11 different headline types that I choose
from on a daily basis.

Clearly without a "killer" headline, regardless of
how strong your body copy may be, your offer has
absolutely no chance of becoming successful.

Here in The Success Margin I have given you training
on six of the headline types which I use. Mastering
these headlines is a major reason for the success of
my copy in all media.

Previously I discussed these six headline forms:

1. Problem/Solution
2. Reason Why
3. Visualize It
4. Stacked Benefits
5. Get Benefits/Regardless
6. Problem Solver...

Today I'll review an extremely effective headline
type which I've not previously examined. As with
many powerful marketing principles, it's actually
very simple. I call it:

Secrets of (Blank)

Here are some examples:

* * * * * * * * * * * *

The Secrets of Living in Style
Without Any Money Worries!

* * * * * * * * * * * *

The Success Secret of the
Most Prolific Copywriter in America!

* * * * * * * * * * * *

The Secret to Getting All the Credit
You Ever Wanted - Even If You've Been Bankrupt!

* * * * * * * * * * * *

The Secrets of Not Only Surviving
But Thriving in Today's Tough Economic Times!

* * * * * * * * * * * *

The Secrets of Becoming a Popular
And Sought After Public Speaker!

* * * * * * * * * * * *

The Secrets of Becoming
The Most Popular Date in Town
While Not Compromising Your Personal Values!

* * * * * * * * * * * *

The Secrets of Dating the
Most Desirable Women in the World!

* * * * * * * * * * * *

17 Conversation Secrets That Will Help Make a
Favorable Impression on Any Important Business
Contact!

* * * * * * * * * * * *

Seven Headline Secrets That Will
Practically Compel Your Prospects to
Respond to Your Advertising!

* * * * * * * * * * * *

The fill-in-the-blank formula of this amazing
powerful technique is simply this:

The secret of (The ultimate benefit your product
delivers to the buyer.)

I challenge you. Don't waste another moment!

Create at least 3 headlines for your product or
service using "The Secrets Of" headline strategy.

Let me know what it feels like for you when you set
new sales records!

Your correspondent,
Ted Nicholas

—————

“This article appears courtesy of THE SUCCESS
MARGIN, the Internet’s most valuable success and
marketing e-zine. For a complimentary
subscription, visit http://www.tednicholas.com/

Be All You Can Be - Read

I just carried out an interview with Drayton Bird (more on that soon) where I asked him his recommendations for books and authors to study.

One thing Drayton said is that you should not restrict your reading to only business books. You should also read for leisure. (I won't go too much into this as it's all on the interview.)

However, very soon afterwards I received an email from Ken McCarthy of the System Seminar.

In this email he said something which really resonated with me, and should with you, too, if you intend doing well in your business: Be all you can be. Read.

He points to a post on his blog entitled: Ten classic direct marketing books, where he lists his ten best books on the subject.


This was fantastic news to me as I'm always on the lookout for more material to sink my teeth into (if I was a vampire I'd be biting into books rather than necks).

Here's his list:

1. My Life in Advertising – Claude Hopkins
2. Tested Advertising Methods – John Caples (Fourth edition or earlier)
3. How I Raised Myself from Failure to Success in Selling – Frank Bettger
4. Scientific Advertising – Claude Hopkins
5. How to Write a Good Advertisement – Victor Schwab
6. My First Sixty Years in Advertising – Maxwell Sackheim
7. Secrets of Successful Direct Mail – Richard Benson
8. Breakthrough Advertising – Eugene Schwartz
9. The Robert Collier Letter Book – Robert Collier
10. Common Sense Direct and Digital Marketing – Drayton Bird

That's a good list.  I already have seven of them.

However, I think he missed one: How to write sales letters that sell by Drayton Bird which, in my opinion, is even better than The Robert Collier Letter Book.

Going too far, did you say?

Woah, give me a break and check it out yourself before getting the whip out.

Anyway, that is quite a comprehensive list and one you'd do well to take note of.

http://directanddigitalmarketing.com/thesystemseminar/

Be All You Can Be - Read

I just carried out an interview with Drayton Bird (more on that soon) where I asked him his recommendations for books and authors to study.

One thing Drayton said is that you should not restrict your reading to only business books. You should also read for leisure. (I won't go too much into this as it's all on the interview.)

However, very soon afterwards I received an email from Ken McCarthy of the System Seminar.

In this email he said something which really resonated with me, and should with you, too, if you intend doing well in your business: Be all you can be. Read.

He points to a post on his blog entitled: Ten classic direct marketing books, where he lists his ten best books on the subject.


This was fantastic news to me as I'm always on the lookout for more material to sink my teeth into (if I was a vampire I'd be biting into books rather than necks).

Here's his list:

1. My Life in Advertising – Claude Hopkins
2. Tested Advertising Methods – John Caples (Fourth edition or earlier)
3. How I Raised Myself from Failure to Success in Selling – Frank Bettger
4. Scientific Advertising – Claude Hopkins
5. How to Write a Good Advertisement – Victor Schwab
6. My First Sixty Years in Advertising – Maxwell Sackheim
7. Secrets of Successful Direct Mail – Richard Benson
8. Breakthrough Advertising – Eugene Schwartz
9. The Robert Collier Letter Book – Robert Collier
10. Common Sense Direct and Digital Marketing – Drayton Bird

That's a good list.  I already have seven of them.

However, I think he missed one: How to write sales letters that sell by Drayton Bird which, in my opinion, is even better than The Robert Collier Letter Book.

Going too far, did you say?

Woah, give me a break and check it out yourself before getting the whip out.

Anyway, that is quite a comprehensive list and one you'd do well to take note of.

http://directanddigitalmarketing.com/thesystemseminar/

Be All You Can Be - Read

I just carried out an interview with Drayton Bird (more on that soon) where I asked him his recommendations for books and authors to study.

One thing Drayton said is that you should not restrict your reading to only business books. You should also read for leisure. (I won't go too much into this as it's all on the interview.)

However, very soon afterwards I received an email from Ken McCarthy of the System Seminar.

In this email he said something which really resonated with me, and should with you, too, if you intend doing well in your business: Be all you can be. Read.

He points to a post on his blog entitled: Ten classic direct marketing books, where he lists his ten best books on the subject.


This was fantastic news to me as I'm always on the lookout for more material to sink my teeth into (if I was a vampire I'd be biting into books rather than necks).

Here's his list:

1. My Life in Advertising – Claude Hopkins
2. Tested Advertising Methods – John Caples (Fourth edition or earlier)
3. How I Raised Myself from Failure to Success in Selling – Frank Bettger
4. Scientific Advertising – Claude Hopkins
5. How to Write a Good Advertisement – Victor Schwab
6. My First Sixty Years in Advertising – Maxwell Sackheim
7. Secrets of Successful Direct Mail – Richard Benson
8. Breakthrough Advertising – Eugene Schwartz
9. The Robert Collier Letter Book – Robert Collier
10. Common Sense Direct and Digital Marketing – Drayton Bird

That's a good list.  I already have seven of them.

However, I think he missed one: How to write sales letters that sell by Drayton Bird which, in my opinion, is even better than The Robert Collier Letter Book.

Going too far, did you say?

Woah, give me a break and check it out yourself before getting the whip out.

Anyway, that is quite a comprehensive list and one you'd do well to take note of.

http://directanddigitalmarketing.com/thesystemseminar/

How Adverts Should Be

I'll keep this brief.

Check out this advert. It talks about a problem, then it gives a solution to the problem.

Here's what makes it particularly good:

It introduces the product, tells you what it does, and then it tells you how it does it.

And the close: It shows you exactly how to order the product.

Copywriting in motion.

How Adverts Should Be

I'll keep this brief.

Check out this advert. It talks about a problem, then it gives a solution to the problem.

Here's what makes it particularly good:

It introduces the product, tells you what it does, and then it tells you how it does it.

And the close: It shows you exactly how to order the product.

Copywriting in motion.

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