Monday, 29 March 2010

How Adverts Should Be




I'll keep this brief.

Check out this advert. It talks about a problem, then it gives a solution to the problem.

Here's what makes it particularly good:

It introduces the product, tells you what it does, and then it tells you how it does it.

And the close: It shows you exactly how to order the product.

Copywriting in motion.

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