There's not a lot I can say here except, listen carefully to what Eben Pagan is saying, and how he comes up with the headline.
"Specific, tangible and measurable is better than abstract and conceptual... almost always."
Keep that in mind as you watch this short video with an important lesson.
Pay special attention near the end.
Best,
Rezbi
http://directanddigitalmarketing.com/
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