Compared to adwords, the price is ridiculously low - and the traffic is potentially much higher. In fact, the cost is almost next to nothing.
And what if I said you could improve your conversions by three to four times as much? (That’s 200 - 300% higher).
And what if I said it would cost about one tenth (1/10) of the price?
Does that sound ridiculously low?
Well it's a fact.
Now, I don’t know about you, but the open rates for my emails vary between 1.8% and around 10% - depending on how long I take to write them and how good they are.
And my conversions are anywhere between 1-2%, with some around the 10% mark - but those are exceptions - again, depending on how much time I take on writing the emails.
I think those figures are pretty much average.
Now imagine an opt-in rate of over 90%.
And potential markets of three billion plus people (3,000,000,000.00). At around two cents per click.
How does that grab you?
Of course, you know the medium of advertising I'm referring to (it's in the headline). I'm sure you must have seen some of the latest launches promoting mobile marketing - there's been a couple.
Those little text messages you send and receive every day are a literal goldmine, and anyone who's anyone is singing its praises - from the wannabe gurus, to the real genuine 24 carat ones.
Can you imagine how easy it would be to target niches with this form of marketing?
Everyone who has a contract with their mobile phone has to give out almost all their personal information.
You could have their names, addresses, age, date of birth, and sex. Literally everything you need to split them up into particular demographics.
Perfect for marketing to any group of people you want to target – without the hassle of contacting them via their home address, their emails, or their voice phones.
And let’s face it, the vast majority of people check their text messages – within a few minutes of it arriving. How often do you get that happening with email? Or ordinary paper mail?
And how often have you slammed down the phone on anyone you perceive to be trying to sell you something?
Now, I don't know about you, but I know where I'll be concentrating my marketing efforts for the foreseeable future.
Don't get me wrong: I'm not abandoning everything else. But you have to also get in with the times.
See you there.
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