An Offer Just For You

Here's today's helpful idea - something for you to think about over the next day or so.

It relates to a promise I made yesterday about an offer which quite a few marketers have found extremely profitable over the last 11 months.

It's based on a simple fact many people ignore, which is this:

Good creative costs no more to run than bad creative and you can run it again and again and again - in fact, almost forever.

For instance a client tried out a simple phrase we suggested for their website order page over two years ago. Overnight their enquiries tripled. It's still there today.

Since that client is the second largest firm in their field turning over hundreds of millions, God alone knows how much that simple suggestion has made for them.

Does that sound like a good investment to you?

I imagine it does, unless you are one of those eccentrics who worry more about what something costs than what it makes.

(I don't suppose you are, or you wouldn't be reading these ideas, so here's the offer).

1. Pick any communication, in any medium, that you'd like improved.


2. We'll prepare something for half our usual rates.


3. Do a split run.


4. If we win ...give us another...or pay the full price.

It worked for them (at full price)...

Everest
Liverpool Victoria
Hargreaves Lansdown
RIAS
PruHealth
DHL
Central Capital
Warner Holidays
Inside Track

Why not you at half price?

This is one of those rare occasions where the words 'limited offer' happen to be true.

Not because I wouldn't like buckets of new business, but for a more important reason: it is that I value my reputation more than money.

I personally write or supervise everything that leaves our little office. On top of that, I only work with people who know what they are doing - an extremely small minority in this business, believe me.

We can only take on a maximum of 5 new clients who reply to email, maybe as I mentioned at the beginning, but last time I made this offer people replied almost instantly.

(Publisher's note: This offer may be no longer available.  Please leave a comment if you're interested and Drayton will be notified. We can't guarantee you a place.)

Best,
Drayton

P.S.  This is number 17 of Drayton Bird’s 101 free helpful marketing ideas.  You can sign up on the link below for the rest.

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Website: www.draytonbird.com / www.eadim.com

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