Why would you want to build content-rich websites?
Simple -- "Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site."
Why?
Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two.
Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles.
And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.
The worst thing in the world to have is a stagnant website that never changes.
People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back.
Ever.
What are Content-Rich Sites and Why Have One?
A content-rich site is one that has lots of informative articles up at it, usually centered around a theme.
Most sites can’t quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners.
Possible articles on that site would cover:
• How to figure out what kind of dog you want
• Where to get a dog
• How to deal with a puppy
• Life stages of a dog
• House-training puppies
• Dog training
• What to feed dogs
• Whether to get more than one dog
• How to socialize dogs with other dogs and with cats
• Exercise needs of dogs
• Training dogs to do tricks
• Treating fleas
• Common dog ailments and when to go to the vet
• Dog nutrition
• Taking your dog on a trip
• Getting a pet sitter or boarding your dog if you don’t take him on a trip
The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes.
This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal.
To give you an idea, a single page in a published novel has about 300 words.
Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world.
It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.
That’s a key point, so I’m going to repeat it:
The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.
You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content.
In order to make money from Google AdSense, you need to grasp that concept.
Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.
But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary.
The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.
More soon.
Sunday, 24 August 2008
Thursday, 14 August 2008
How Do I Get Started With Adsense?
It’s easy to get started with AdSense and it only takes a few minutes.
You fill out one single online application and that’s it.
Once you're approved, it takes only minutes to set up AdSense; all you have to do is copy and paste a designated block of HTML into the source code for your site.
Once you do that, targeted ads will start showing up on your website.
AdSense application.
Am I Going to Make a Lot of Money Off of This?
While I can’t guarantee results, of course, since a lot of your success lies in your own hands, I wouldn’t write this if I didn’t believe in the power of Google AdSense.
A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.
Heck, I'm using adsense on this site.
The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills.
For instance, a site about women’s issues can make some serious bucks on AdSense because of the high level of competition for related keywords.
The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners.
CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program.
However, if you’re in a less competitive market, you’ll make less money—that’s just a fact of life.
Still, it’s unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM.
Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.
About that commission… commission is definitely one thing that’s a little bit ambiguous with AdSense.
Google doesn’t publicize it’s “cut”, and only displays the publisher’s cut in proprietary member reports, so getting good, accurate information on this has been difficult.
To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%.
People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer.
It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.
You fill out one single online application and that’s it.
Once you're approved, it takes only minutes to set up AdSense; all you have to do is copy and paste a designated block of HTML into the source code for your site.
Once you do that, targeted ads will start showing up on your website.
AdSense application.
Am I Going to Make a Lot of Money Off of This?
While I can’t guarantee results, of course, since a lot of your success lies in your own hands, I wouldn’t write this if I didn’t believe in the power of Google AdSense.
A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.
Heck, I'm using adsense on this site.
The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills.
For instance, a site about women’s issues can make some serious bucks on AdSense because of the high level of competition for related keywords.
The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners.
CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program.
However, if you’re in a less competitive market, you’ll make less money—that’s just a fact of life.
Still, it’s unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM.
Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.
About that commission… commission is definitely one thing that’s a little bit ambiguous with AdSense.
Google doesn’t publicize it’s “cut”, and only displays the publisher’s cut in proprietary member reports, so getting good, accurate information on this has been difficult.
To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%.
People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer.
It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.
Tuesday, 12 August 2008
Invitation to a FREE world class Internet marketing tele-seminar series
What do you really want?
It's one thing getting all the latest and greatest DVDs and ebooks and audios...
But, it's another to actually do something with it.
Ken McCarthy shows you how it's really done, and put into practice.
You can't really get any better advice or information than what Ken has to offer.
If you've been paying attention over the last few days, you'll know that Ken is bringing his System Seminar to the UK on November 15 & 16 this year.
And, as part of that promotion, he is giving away a free telemarketing series where he will be introducing some of his favorite marketing experts from the UK.
You can access that series here System UK Intensive
Remember, it won't cost you a penny for this but it's worth it's weight in gold.
Ken has trained most of the biggest earning marketers you will have heard of already.
To join their ranks click here System UK Intensive
It's one thing getting all the latest and greatest DVDs and ebooks and audios...
But, it's another to actually do something with it.
Ken McCarthy shows you how it's really done, and put into practice.
You can't really get any better advice or information than what Ken has to offer.
If you've been paying attention over the last few days, you'll know that Ken is bringing his System Seminar to the UK on November 15 & 16 this year.
And, as part of that promotion, he is giving away a free telemarketing series where he will be introducing some of his favorite marketing experts from the UK.
You can access that series here System UK Intensive
Remember, it won't cost you a penny for this but it's worth it's weight in gold.
Ken has trained most of the biggest earning marketers you will have heard of already.
To join their ranks click here System UK Intensive
Monday, 11 August 2008
What Kinds of Adsense Ads Will I Get on My Site?
Obviously, there are some kinds of ads you wouldn’t want to have on your site, such as pornographic ones or ads for sleazy multi-level marketing schemes that scream “Make $30,000 a month just for watching TV!” in big red letters.
Well, you can put your mind at ease.
Google has an ad review process that checks the ads they send to your site.
This process ensures that the ads that you serve up are family-friendly and that they comply with Google’s strict editorial guidelines.
Google’s ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content.
And if that’s not enough, you have the capability to block competitive ads and choose your own default ads.
That’s another nice feature: Google kind of lets you run your own show.
Now, another thing you might be concerned about is whether the ads will clash with the look, feel, and colors scheme you’ve got going with your site.
Don’t worry.
You can customize the appearance of ads and choose from a wide range of colors and templates.
Same thing goes for your search results page.
And reports are customizable, too.
Google provides flexible reporting tools that allow you to group your pages any which way you want.
That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.
Well, you can put your mind at ease.
Google has an ad review process that checks the ads they send to your site.
This process ensures that the ads that you serve up are family-friendly and that they comply with Google’s strict editorial guidelines.
Google’s ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content.
And if that’s not enough, you have the capability to block competitive ads and choose your own default ads.
That’s another nice feature: Google kind of lets you run your own show.
Now, another thing you might be concerned about is whether the ads will clash with the look, feel, and colors scheme you’ve got going with your site.
Don’t worry.
You can customize the appearance of ads and choose from a wide range of colors and templates.
Same thing goes for your search results page.
And reports are customizable, too.
Google provides flexible reporting tools that allow you to group your pages any which way you want.
That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.
What Can Adsense Do For Me?
In three words, earn you money.
More relevant ads on your pages translates into more clicks—and more money that you receive.
Because when users click on an ad, Google will pay you.
If you’ve set up your own sales team, you’ll get an additional benefit: AdSense complements their efforts.
It doesn’t compete with them.
With AdSense, you get a reporting page that gives you a breakdown on how your ads are doing and what they’re bringing in.
Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is.
And since Google provides the ads, you don’t have to spend time talking to your advertisers.
AdSense represents advertisers that span the spectrum.
These advertisers range from large global brands to small and local companies.
And ads are targeted by geography so global businesses can display local advertising easily.
One more thing: you can use AdSense in many languages.
So how does AdSense figure out how to do all this targeted advertising?
Well, AdSense has the ability to deliver relevant ads because the gurus at Google understand how web pages really work and they’re continually refining their technology to make it smarter all the time.
For example, some words can have several different meanings depending on context. You’ve seen th is happen with “two” and “too” and “to.”
Google technology is smart enough to understand these distinctions from the context that the word appears in, so you get more targeted ads.
When you put a Google search box on your site you start making money off of web searches that people do on your site.
This ability to search off of your page keeps them on your site longer—since they can search from right there where they are—and it will only take you a few minutes to get AdSense up and running.
The best part, of course, is that AdSense is free for you to use.
More relevant ads on your pages translates into more clicks—and more money that you receive.
Because when users click on an ad, Google will pay you.
If you’ve set up your own sales team, you’ll get an additional benefit: AdSense complements their efforts.
It doesn’t compete with them.
With AdSense, you get a reporting page that gives you a breakdown on how your ads are doing and what they’re bringing in.
Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is.
And since Google provides the ads, you don’t have to spend time talking to your advertisers.
AdSense represents advertisers that span the spectrum.
These advertisers range from large global brands to small and local companies.
And ads are targeted by geography so global businesses can display local advertising easily.
One more thing: you can use AdSense in many languages.
So how does AdSense figure out how to do all this targeted advertising?
Well, AdSense has the ability to deliver relevant ads because the gurus at Google understand how web pages really work and they’re continually refining their technology to make it smarter all the time.
For example, some words can have several different meanings depending on context. You’ve seen th is happen with “two” and “too” and “to.”
Google technology is smart enough to understand these distinctions from the context that the word appears in, so you get more targeted ads.
When you put a Google search box on your site you start making money off of web searches that people do on your site.
This ability to search off of your page keeps them on your site longer—since they can search from right there where they are—and it will only take you a few minutes to get AdSense up and running.
The best part, of course, is that AdSense is free for you to use.
Sunday, 10 August 2008
How To Get Loaded... And Stay Loaded
A couple of days ago I wrote on here about the System Seminar.
I just wanted to tell you a little more about that.
You see, a lot of the so-called 'gurus' tell you how to start your own business, but they rarely work.
They sell you tickets at thousands of dollars a pop, and then sell you more seminars and courses once you get there.
The System Seminar is different, and held by a man who, basically, pioneered the internet business seminar as we know it today.
His students read like a who's who in the internet marketing world.
This is the seminar for starting and maintaining your own successful business... on-line or off.
Ken McCarthy doesn't cut corners.
Ken has a hands on approach to his working life, preferring to work side by side with his students and seeing for himself problems which arise and solving them with the people who count.
Best of all his material makes sense, and doesn't sugar coat the truth.
This is something that cannot be said for too many seminars out there today.
It's not just about how to be rich, but how to be successful in busness.
The best part is, for the first time ever, Ken is bringing his System Seminar to the UK, which means no lengthy holidays from work.
It also means no flight bills, and possibly no hotel bills, depending on where you live in the UK.
And, oh, the real best part is, as Ken mentions, the strong British pound makes the seminar even cheaper.
So, don't go delaying any longer, strike while the pound is strong... it is getting weaker.
Just click this link for more information and details on how to reserve your place
System UK Intensive
I just wanted to tell you a little more about that.
You see, a lot of the so-called 'gurus' tell you how to start your own business, but they rarely work.
They sell you tickets at thousands of dollars a pop, and then sell you more seminars and courses once you get there.
The System Seminar is different, and held by a man who, basically, pioneered the internet business seminar as we know it today.
His students read like a who's who in the internet marketing world.
This is the seminar for starting and maintaining your own successful business... on-line or off.
Ken McCarthy doesn't cut corners.
Ken has a hands on approach to his working life, preferring to work side by side with his students and seeing for himself problems which arise and solving them with the people who count.
Best of all his material makes sense, and doesn't sugar coat the truth.
This is something that cannot be said for too many seminars out there today.
It's not just about how to be rich, but how to be successful in busness.
The best part is, for the first time ever, Ken is bringing his System Seminar to the UK, which means no lengthy holidays from work.
It also means no flight bills, and possibly no hotel bills, depending on where you live in the UK.
And, oh, the real best part is, as Ken mentions, the strong British pound makes the seminar even cheaper.
So, don't go delaying any longer, strike while the pound is strong... it is getting weaker.
Just click this link for more information and details on how to reserve your place
System UK Intensive
What Is Google AdSense?
Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.
Because the Google AdSense ads relate to what your visitors came to your site to read about, or because the ads match up to the interests and characteristics of the kind of people your content attracts, you now have a way to improve your content pages AND make some serious bucks off of them.
Google AdSense is also a way for site owners to provide Google search capability to visitors and to earn even more money by putting Google ads on the search results pages.
Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time So what kind of ads do you have to put up?
That’s the good part—you don’t have to decide.
Google does it for you.
AdSense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site.
For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture.
If you decide you want to add a Google search box to your site, then AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated.
If you’re into upgrades, Google is now offering “AdSense Premium”, which is CPC based and, for the time being, offers less flexibility in terms of ad sizes -- only banners and skyscrapers are currently available.
You can apply using existing AdWords accounts, or you can request a new account. Applicants are usually notified within a day as to whether they’ve been accepted for the program.
Here’s the thing you need to know: Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn’t hit you with a minimum traffic requirement.
The only criteria they’re really sticky about is the standard “acceptable content” requirements, and that’s pretty standard almost anywhere.
Google AdSense says they’re serious about attracting quality content sites, and because of that they only allow AdSense members to serve one ad per page.
This means you can’t use AdSense for both banners and skyscrapers.(Note: banners are those horizontal ads that run up top and down bottom.
Skyscrapers are the tall ads that run vertically, on the left and right of your page text.)
Once you’ve been accepted into Google AdSense, you’ll be able to get the AdSense advertisements on any site you own using the same ad code, provided you obey the Google guidelines.
(And that’s very, very important—more on that later.)
Your reporting doesn’t occur in real time, but is updated regularly throughout the day.
Right now, you can’t view reports based on a domain or site basis if you run the AdSense on more than one site.
Before you sign up, you really ought to read the lengthy and detailed FAQ on the AdSense site.
Because the Google AdSense ads relate to what your visitors came to your site to read about, or because the ads match up to the interests and characteristics of the kind of people your content attracts, you now have a way to improve your content pages AND make some serious bucks off of them.
Google AdSense is also a way for site owners to provide Google search capability to visitors and to earn even more money by putting Google ads on the search results pages.
Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time So what kind of ads do you have to put up?
That’s the good part—you don’t have to decide.
Google does it for you.
AdSense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site.
For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture.
If you decide you want to add a Google search box to your site, then AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated.
If you’re into upgrades, Google is now offering “AdSense Premium”, which is CPC based and, for the time being, offers less flexibility in terms of ad sizes -- only banners and skyscrapers are currently available.
You can apply using existing AdWords accounts, or you can request a new account. Applicants are usually notified within a day as to whether they’ve been accepted for the program.
Here’s the thing you need to know: Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn’t hit you with a minimum traffic requirement.
The only criteria they’re really sticky about is the standard “acceptable content” requirements, and that’s pretty standard almost anywhere.
Google AdSense says they’re serious about attracting quality content sites, and because of that they only allow AdSense members to serve one ad per page.
This means you can’t use AdSense for both banners and skyscrapers.(Note: banners are those horizontal ads that run up top and down bottom.
Skyscrapers are the tall ads that run vertically, on the left and right of your page text.)
Once you’ve been accepted into Google AdSense, you’ll be able to get the AdSense advertisements on any site you own using the same ad code, provided you obey the Google guidelines.
(And that’s very, very important—more on that later.)
Your reporting doesn’t occur in real time, but is updated regularly throughout the day.
Right now, you can’t view reports based on a domain or site basis if you run the AdSense on more than one site.
Before you sign up, you really ought to read the lengthy and detailed FAQ on the AdSense site.
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