Drayton Bird On The Most Common Copywriting Mistake

In copy one of the worst things you can do is to drag on about irrelevant things.

This is a mistake I always made before Drayton kept drumming it into my head. I guess I still do make this mistake, but not as much as before.

As David Ogilvy used to say, "You can't bore people into buying your product. You can only interest them in buying it."

Best,
Rezbi
www.eadim.com
www.commonsensedirectmarketing.com