Was I Scared! I Thought I’d Lose My Job!

Was I Scared! I Thought I’d Lose My Job!

Author: Drayton Bird on August 5, 2011.

This is a true story about a young man who had a big challenge.

He wrote and told me about it two weeks ago.

He worked in publicity for a Theatre in Bury St Edmunds that was putting on a Stirling Moss Exhibition for charity. Sir Stirling promised to come with eight of his race cars.

But with 5 weeks to go only 35 tickets were pre sold.

Imagine the embarrassment if only 35 people showed up!

Here’s what Alex Busson told me:

“I needed tried and tested ideas guaranteed to deliver results. There was no time to mess around practicing, or using guess work.

In just 5 weeks I had a fair chance of being fired – and humiliated in front of Britain’s greatest racing legend.

I turned to your book. I used it as my bible. I learnt new techniques to include in my work, such as getting to the point early on, writing to the individual, using flattery and countless other pearls of wisdom that brought an agreeing smile to my face.

Using your book as my aide I wrote a letter and mailed it out to 17 local car clubs. 2 got back to me, and the word was spread to over 150 individual members.

Other clubs had taken note and posted the event on their websites for their members. Less than a month later and we’d pre-sold over 165 tickets. On the door a further 500 people showed up. Overall the event and show that took place made over £11,000.”

I don’t believe that young man had ever written copy before.

Here is the heading to his letter: “The £5 Stirling Moss Exhibition that your club members deserve to know about”. Pretty good, eh?

Maybe you’ve found yourself in a tight spot like that. Maybe you’re in one right now.

Well, you don’t need to read a book. You can do better than that. You can spend time with me this autumn.

You won’t just discover my secrets. You won’t just learn about copy. You’ll learn all you need to know about marketing.

You’ll meet some of the world’s finest marketers who join me once a year in London. And they’ll tell you theirs, too.

You can also attend a seminar on branding, free, if you like.

Have a look here now.

Best,
Drayton
www.directmarketingcourse.com

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