A few days ago I was watching a series of DVDs on blogging. It was about 10 hours long and some of the stuff was … okay. Most of it was way off.
One technique the guy uses is to get college kids to link their “.edu” pages to his site. By offering them some kind of incentive, of course. And that was, in his words, “perfectly legitimate”.
Does that sound legitimate to you?
He also said article marketing – distributing articles to directories – is the way to go. Maybe it was once upon a time. Not any more. Although if done right, it can still work. If done right.
But what kept niggling me was his page rank. Because, being the nosey guy I am – some might say ‘curious’ – I checked his site. It was PR3.
Why was his site losing page rank?
Maybe this will shed some light on the matter.
Earlier toady I was reading an article on the Forbes blog by Inder Sidhu, and guess what?
He said:
Because .edu pages don’t normally drive commercial traffic, Google considers them to be important sources of information and ranks them high in Internet searches. Overstock’s attempt to exploit this insight helped increase its visibility on Google.com. Or at least it did until it changed its tactics. Afterwards, Google announced changes designed to penalize those who try to artificially boost their results through questionable search engine optimization (SEO) techniques and other methods.
Right or wrong, Google now considers that a ‘black-hat’ technique.
So we know why he’s lost page rank.
Question is, why didn’t he do something about it before? My guess he’s fallen foul of what Inder Sidhu warns about in this line:
Be careful when it comes to technology you may not fully understand.
That’s something he should have kept tabs on. And so should the rest of us, especially as the internet – particularly Google – is constantly changing. If you don’t, that’ll be the dumbest way to lose your site’s visibility.
If you want to promote your site for maximum visibility, keep up with the technology. It doesn’t take much. All you need to do is read the latest news on the subject. Google might be a good place to start.
Best,
Rezbi
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com
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