The Top 17 Copywriting And Marketing Books You Should Read

The Top 17 Copywriting And Marketing Books You Should Read

Over the last couple of years I’ve studied a lot about copywriting and marketing. Some might say I’ve studied and little too much.

Whatever.

I thought I’d list here (some of) the books I’ve read – which I think you would benefit from – if you have any aspirations to become a copywriter and marketer.

They are in no particular order, but I would recommend you start with the top one. It’s two books in one and is perfect to get you started.

I might also add, if you want to do well, stick to these books.

In fact, some of them you might find a little expensive. In which case just get the ones you can afford.

Chances are, if you can only afford three of these, you’d do well to grab numbers 1, 2 and 3. I mention them because they are three of the best yet still the cheapest.

And read ALL of numbers 15 and 16, which cost you nothing.

Make no mistake, you get a world class education just from reading Gary’s free stuff. Underestimate this material at your peril.

1. My Life in Advertising and Scientific Advertising – Claude Hopkins (This is two books in one)
2. Tested Advertising Methods – John Caples (Fourth edition or earlier)
3. How I Raised Myself from Failure to Success in Selling – Frank Bettger
4. How to Write a Good Advertisement – Victor Schwab
5. My first sixty years in advertising – Maxwell Sackheim
6. Secrets of Successful Direct Mail – Richard Benson
7. Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records – Eugene Schwartz
8. The Robert Collier Letter Book – Robert Collier
9. Commonsense Direct and Digital Marketing – Drayton Bird
10. How to Write Sales Letters that Sell – Drayton Bird
11. Ogilvy on Advertising – David Ogilvy
12. Confessions of an Advertising Man – David Ogilvy
13. The Lazy Man’s Way to Riches: How to Have Everything In The World You Really Want! (Revised ed.) – by Joe Karbo
14. 7 steps to freedom: How to escape the American rat race – Ben Suarez
15. The Gary Halbert Letter (all back issues) – by Gary Halbert (Free)
16. The Boron Letters – by Gary Halbert (Free)

Now go to it. Remember, the only thing holding you back is you.

Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com