A couple of months ago Drayton Bird held a branding seminar at the De Montfort Business School.
Why a branding seminar?
Well, the best way to explain that is to see what Drayton himself says about it:
… Riots, strikes, presidents, even revolutions come and go, but a brand can outlive them all.
It can carry you through the deepest recession.
Customers keep buying longer. They forgive your mistakes. They walk around – proudly – with your name on their chest or their carrier bag.
And that’s not all.
It can get people to pay more for something that is exactly the same. Even something dull like salt – one example James Hammond gave in his inspiring presentation – which put me in the shade, by the way.
Many of those who came [to the seminar] said, literally, that they were inspired by what they saw and heard.
And now you can see what all the excitement was about, because next week I shall release the full edited video of the occasion.
It’s – as usual – startlingly less expensive than some of the stuff that promises miracles, but then I don’t include those.
However, there is a workbook that goes along with James’s talk.
Workbook? Yes: sorry about that. I tried everything else, but work is what seems to do the trick.
Just two words of advice if this interests you.
Look sharp.
Because at the end of the week it will go into the library available only to members of my Commonsense Marketing programme.
Keep an eye open.
How does this ensure you live for ever?
Simple: How many of the original owners of brands like Coca Cola, Pepsi, and most of the huge multi-national companies are still alive today?
The answer is not many.
Yet, their names live on through their companies, through branding.
So, here’s my advice to you…
Get this course when Drayton makes it available next week, or join the Commonsense Marketing programme.
Either way, this is something you don’t want to miss.
I’m in Commonsense Marketing, so I’m covered.
How about you?
Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com
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