Facebook Marketing: Leverage Social Media to Grow Your Business (Paperback)

Profit from Facebook!High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s s (more...)

Marketing for Dummies, UK edition (Paperback)

Review

"…an invaluable, practical guide to marketing for those new to the subject…" (Marketer, September 2006)




Review

"…an invaluable, practical guide to marketing for those new to the subject…" (Marketer, September 2006) "…useful, practical and, above all, reader–friendly…this book certainly takes me to a new level…I heartily recommend it". (Oldham Evening Chronicle, March 2007)  








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Kotler on Marketing: How to create, win, and dominate markets (Paperback)

Amazon.co.uk Review

If you had to chose one person who more than any other has contributed to the literature on marketing, it would have to be Philip Kotler. This is the 15th book in a glittering academic and writing career that started in the early sixties and includes Marketing Management, voted by the Financial Times as one of the 50 best business books ever. More than any other individual, Kotler is responsible for making the "marketing paradigm" (the idea that you prospe (more...)

Internet Marketing: How to Get a Website That Works for Your Business (Paperback)

Book Description

A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet.






Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains th (more...)

Marketing: Concepts and Strategies (Paperback)

Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting riva (more...)

The 22 Immutable Laws Of Marketing (Paperback)

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good id (more...)

Principles of Marketing: AND MyMarketingLab (Paperback)

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities (more...)

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Guerrilla Marketing (Paperback)

First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no- (more...)

Brilliant Marketing: What the Best Marketers Know, Do and Say (Paperback)

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.  Brilliant Marketing answers key questions such as:• What is a brand? What is marketing and how is it changing? What is (more...)

Marketing For Dummies (UK Edition) (Paperback)

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight–forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your custo (more...)

Marketing (Paperback)

Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD. The purpose of this package is to bring contemporary marketing perspectives to life (more...)