An excellent video depicting the history of the Marlboro brand, focusing on its marketing and advertising.
This video includes an interview with Leo Burnett who created an early advertising campaign.
You'll want to skip the first minute as the actual video starts at 1:00 minute.
Please note: I am not endorsing the smoking of cigarettes in any way. I believe it is a dangerous and socially unacceptable habit, and a very expensive one.
In fact it is my opinion you would be better off saving the money you spend on cigarettes, and use some of it to enrol on Drayton Bird's world-class Commonsense Marketing Course and become a world-class marketer yourself.
Here's the link: Drayton Bird Commonsense Marketing
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