Wednesday 3 February 2010

What’s It Like To Work With Sir Richard Branson?

Do you know of a more successful, admired entrepreneur than Richard Branson?

And did you know he started out in direct marketing, selling records?

Wouldn't you like to know his secrets? What kind of mind he has? How he goes about things? Go here and see one of his former partners tell you.  You’ll get an idea of what it takes to turn an idea into a big business... without spending a penny of your own money.

(And there’s a surprise bonus waiting for you if after watching it you’d like to know to know more).

The man in the clip is called Rowan Gormley, and I’m very pleased to say that I saw him last year. He helped Branson set up three successful businesses, and now has his own which is a huge success after less than a year.

When you watch the clip you'll laugh – and realise that Branson’s key to success is a million miles away from business school theory. But hurry. The clip is only up for 4 days.

It’s a little foretaste of a unique new Commonsense Marketing programme, featuring some of the world’s most talented business people – created by one of the world's most influential marketers.

I can say this with a straight face because I have all his books on my shelves, I’ve spent a fair amount of time (and money) with him and learned a lot. But I am not alone.

When the Chartered Institute of Marketing wanted to decide which 50 living individuals, worldwide, have shaped modern marketing his name was on the list.

Sir Martin Sorrell, whose WPP business turns over £7.5 billion, was once his boss.  He said people all over the world were "lucky enough to learn from" this man.

Ken McCarthy, the "Godfather" of internet marketing (another man I’ve studied with) called him,
"a genius. Really"

and
"the most accomplished living direct marketer"

I actually saw Ken tell how his own success was sparked by this man.

And the legendary David Ogilvy said he,
"knows more about direct marketing than anyone in the world"

You can look at almost every leading marketer today and find they had something in common. Gary Bencivenga, Clayton Makepeace, Yanik Silver – even Joe SugarmanThey all learned from this man – as did David Magliano, the only man ever named Marketing Director of the Year twice – and Ad Age's Global Marketing Director of the Year for his work on the London Olympics.

His name probably won't come as any surprise to you: Drayton Bird. By a strange numerical coincidence he's worked in 50 countries in 50 year career with some of the world's most famous brands – and many tiny businesses you’ve never heard of.

Every time I see him I pick up business gems worth goodness knows how much. I sat through most of a week last year with him and his faculty of great marketers just taking notes.  (Yes, I really do know him, personally.  He happensto be my marketing teacher and I can prove it.)

Now he’s done it again. It's taken him three solid years – and as I say, this little clip is just a taster.  Check it out here, while it's up.

It gives a unique insight into the minds of two entrepreneurs – Branson and Gormley. It's also very funny ... and if you register you'll discover that the drinks are on Drayton.
Do you know of a more successful, admired entrepreneur than Richard Branson?
And did you know he started out in direct marketing, selling records?
Wouldn’t you like to know his secrets? What kind of mind he has? How he goes about things? Go here and see one of his former partners tell you.  You’ll get an idea of what it takes to turn an idea into a big business ... without spending a penny of your own money
(And there’s a surprise bonus waiting for you if after watching it you’d like to know to know more).
The man in the clip is called Rowan Gormley, and I’m very pleased to say that I saw him last year. He helped Branson set up three successful businesses, and now has his own which is a huge success after less than a year.
When you watch the clip you’ll laugh – and realise that Branson’s key to success is a million miles away from business school theory. But hurry. The clip is only up for 4 days.
It’s a little foretaste of a unique new Commonsense Marketing programme, featuring some of the world’s most talented business people – created by one of the world’s most influential marketers.
I can say this with a straight face because I have all his books on my shelves, I’ve spent a fair amount of time (and money) with him and learned a lot. But I am not alone.
When the Chartered Institute of Marketing wanted to decide which 50 living individuals, worldwide, have shaped modern marketing his name was on the list.
Sir Martin Sorrell, whose WPP business turns over £7.5 billion, was once his boss.  He said people all over the world were “lucky enough to learn from” this man.
Ken McCarthy, the “Godfather” of internet marketing (another man I’ve studied with) called him “a genius. Really” and “the most accomplished living direct marketer.” I actually saw Ken tell how his own success was sparked by this man.
And the legendary David Ogilvy said he “knows more about direct marketing than anyone in the world.”
You can look at almost every leading marketer today and find they had something in common. Gary Bencivenga, Clayton Makepeace, Yanik Silver – even Joe Sugarman.  They all learned from this man – as did David Magliano, the only man ever named Marketing Director of the Year twice – and Ad Age’s Global Marketing Director of the Year for his work on the London Olympics.
His name probably won’t come as any surprise to you: Drayton Bird. By a strange numerical coincidence he’s worked in 50 countries in 50 year career with some of the world’s most famous brands – and many tiny businesses you’ve never heard of.
Every time I see him I pick up business gems worth goodness knows how much. I sat through most of a week last year with him and his faculty of great marketers just taking notes
Now he’s done it again. It’s taken him three solid years – and as I say, this little clip is just a taster. I’m furious to be honest. What I’ve paid tens of thousands for over the years you can get for peanuts.
Check the clip out here, while it’s up.  It gives a unique insight into the minds of two entrepreneurs – Branson and Gormley. It’s also very funny ... and if you register you’ll discover that the drinks are on Drayton.

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