Monday 16 May 2011

Is Email Marketing Dead?

Is Email Marketing Dead?

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email marketing

Is Email Marketing Dead?

I’ve seen this question bandied about quite a bit recently.

But, you know what?

That’s what people were asking about direct mail – snail mail – when everyone and his uncle were first raving about email.

Funny isn’t it, how things come around?

And, as you probably know, direct mail is still the multi-billion dollar industry it was.

So how about email?

Well, think about it…

How easy is it to build a list?

If you know what you’re doing it can be very easy. Even a small list is enough to get started.

And with an autoresponder service it’s very easy to mail to that list and get statistical information at the click of a mouse. (That’s an affiliate link. See below if you’d prefer to go direct without going through my link)

What do I mean by ‘statistical information’?

It’s simply:

  • Knowing whether or not your email is getting delivered.
  • How many people are opening the email you’re sending
  • How many people are clicking on the links inside your email…

…etc.

There’s a ton of useful stuff you can use if you subscribe to a good autoresponder company.

In fact, email is a very powerful and flexible way to market to your list. Use it correctly and you’ll soon be hearing the kaching! of your cash register as the cash rolls in.

Here’s what I’m trying to say: Used the right way, you could build your whole business on just email marketing. It’s that powerful.

But, you have to do it right.

Want to know how?

Well, there are a few courses out there. But the best ones aren’t cheap.

And there’s a reason why they’re not cheap. They’re an investment.

The information in these courses could make you – dare I say it? – rich.

One course I recommend highly is Ben Settle’s.

One guy who bought this course more than doubled his sales in the first month. An increase of 111.47%.

In fact, he made back the money he paid for the course and more, within the first month.

I’m on his list and I’ve sees the changes in the way he writes his emails. There’s a world of difference.

If you want to check out Ben’s course, here’s the link http://www.StreetSmartEmail.com.
(That’s not an affiliate link – I don’t get paid a penny).

So, my friend, here’s what I’m trying to say in a roundabout kind of way…

Email marketing is not dead. It’s alive and well, and will be for a looong time.

The only difference now to how it used to be is that you have to work a little harder to get it right:

You have to get past privacy filters and comply with SPAM laws. And you have to know how to write each email so it pushes the right hot-buttons.

That’s it. In a nutshell.

Hope that helps.

I’m going to give you more info. on email marketing in coming articles, so watch out for those.

And here’s that direct link to the autoresponder service I mentioned… if you can’t bear the thought of me getting paid an affiliate commission. icon smile Is Email Marketing Dead? http://www.imnicamail.com/. It’s the same company I use.

Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com

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