Why is it that huge multinational companies – ones you’d assume should never make any mistakes – come out with atrocious adverts?
You’d think, after all the time they’ve been in business they’d know better, wouldn’t you?
But the fact is, it does happen. And it happens a lot.
Usually it comes down to who they hire to do their advertising. And there’s a big difference between the Madison Avenue type advertising agencies and a direct response agency.
Madison Avenue is all about how to get your cash and win awards for themselves. They don’t care about your sales. That’s not important… to them.
Like Clayton Makepeace says, to the Madison Avenue ad. man, the only thing that matters is “Fat, ugly frogs on lily pads in the middle of a mosquito-infested swamp, all croaking your product’s name.”
Not making sense? Go and check out Clayton’s original article here.
Talking about agencies…
Drayton Bird has written a great post on his blog – How NOT to choose an agency: a beginner’s guide – where he goes into a few reason why he refuses to pitch to businesses.
He talks about why pitching for business in the marketing industry is “one of the most pointless activities in our business”…
… and why the big agencies end up with the accounts, anyway.
He goes on to explain why, in five clear points. And, if you picture each point in your head as you go through them, you’ll see it all begins to make sense.
You’ll understand why so many adverts look great, but probably never make any sales.
With direct response, it’s not about looks: It’s about what gets the best results.
Best,
Rezbi
The Copy System
www.directmarketingcourse.com
www.hotbuttoncopywriting.com
www.commonsensedirectmarketing.com
No comments:
Post a Comment