The Marketing Sleuth
Searching High And Low To Give YOU The Best Marketing Intellingence
Saturday 3 April 2010
Creativity and Accountability In Advertising
In case you've never heard of Lester Wunderman, he's the advertising genius who first coined the term 'Direct Marketing'.
In this video Wunderman talks about 'accountable creativity'.
No comments:
Post a Comment
Newer Post
Older Post
Home
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment