Marketing Genius (Hardcover)

Review

"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006) "...truly inspiring book..." (Brand Strategy, June 2006) "...exceptional writer..."  (bubblewrap, June 2006) "...fascinating read..." (Irish Enterpreneur, June 2006) "...spot on..."  (Simon Wakeman Journal, June 2006)  "...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006) "...t (more...)